It’s a brave new world!

According to Swedish communications agency Cordovan, you can now apply for a job via Twitter. This is interesting on many levels.

In summarizing your CV in 140 characters you must also use the right words, the words that the agency especially are looking for. Is it at all possible to summarize your life/CV in 140 characters? I would say that it’s hard, but not impossible; even though the picture gets a bit fragmented.

It’s a fascinating grip by the agency, if not genial. Because if you can handle information in 140 characters, you can probably handle it with even more.

On a grander scale or with a wider perspective, what does this mean for producers of content in the media business? We can deduce some things. As a producer of content, you must get to the point fast, if not dead fast! The clock/the characters are ticking... The content must be readable very quickly, with just a glance the “story” must be told. A way to get around this is for example to use several commercial “spots” to tell the story, and to give a clearer picture to the viewer along the way.

The producers must also use the right platform to tell their story. But these platforms are only just that, platforms. What’s important here is the content, that must be modified according to the platforms technique, or specifications. It also puts more pressure on the content, on readability, clear visuals and that it hopefully includes a beginning, a middle and an end. To summarize, this means that the producers need to put the right content, to the right audience via the right platform.

So, it’s a brave new world out there, we’ve seen today; what we will probably see more of tomorrow.

Take care!